Kuala Lumpur, 21 September 2016 – Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) has introduced the new lemon flavour in the Lucozade Sport™ range to Malaysia!
The Lucozade Sport™ isotonic electrolyte drink is the No.1 isotonic drink in the United Kingdom (UK). Trusted by athletes and athletic associations all over the world, Lucozade Sport™ also comes in orange flavour.
“By introducing Lucozade Sport™ Lemon to Malaysians, we offer another go-to isotonic beverage to help Malaysians maintain their endurance and performance during prolonged sports activities and intensive exercise, especially under the current heat. Being able to provide the expeditious benefits of hydration, as well as replace the sodium lost in sweat, Lucozade Sport™ Lemon helps one to achieve optimal performance whenever, wherever,” said Mr Rodney Tan, Head of Marketing, SBFM.
“The sweet lemony flavour is one of two flavours available for Lucozade Sport™, a drink which is specially formulated to improve hydration.The carbohydrates in the formulation provide energy while the electrolytes help to replace the sodium lost through sweat,”added Mr. Tan.
Lucozade Sport™ products are formulated for effective hydration based on scientific evidence substantiated by the European Food Safety Authority (EFSA), generic literature, or data from human intervention studies. From frequent gym goers to amateur sports contestants, Lucozade Sport™ provides all with the immediate benefits of hydration while assuring quality and safety.
The Lucozade Sport™ brand is also an advocate for major sports associations and is a partner of the England Rugby Team and the England Football Team. In Malaysia, Lucozade Sport™ is proud to become the official isotonic drink partner for the HSN21KM run to be held in conjunction with Malaysia’s National Sports Day 2016 celebration on 8 October 2016.
Lucozade Sport™ Lemon (500ml) is available at all hypermarkets, supermarkets, provision stores and convenience stores nationwide, from RM2.50. For more information on Lucozade Sport™ Lemon, please visit www.lucozadesport.com or YouTube channel www.youtube.com/lucozade.
